Both prestigious and low-key, the boutique Laulhère sports sobre interiors in the colours of the French flag. The walls and ceiling recount the story of how precious traditional know-how has been passed on from one generation to another for more than 170 years. As you discover the soothing mineral colours of the shop (wood and brass), and the screens showing the manufacturing process, you’ll find yourself gradually transported to the Pyrenees — the heartland of the ancestral process of felting berets.
In the boutique, the berets sit proudly on brass heads and change with the seasons. They are all made in the workshops from pure merino wool. Spend time choosing your beret and take advantage of advice about the best beret to suit the shape of your face and your personality. A must? Opt to have your beret personalized with gold leaf. A true reflection of French chic! You can also use the the e-shop’s ‘click and collect’ service.