The Paris Convention and Visitors Bureau has launched an exclusive barometer to analyze the MICE market in Paris

An important measure for Parisian tourism professionals, this barometer, carried out on 7 priority markets (France, United Kingdom, Germany, Italy, Spain, United States, China), reveals the intentions for business trips and professional meetings in the capital, in its latest encouraging results. A look at this new study:

A relatively quick return of business travellers to Paris envisaged

69% of business travellers polled plan to travel for business in the next 2 to 3 months. 

This figure shows us that the appetite for business travel remains strong. 69% of business travellers polled affirmed their intention to travel in the next 2 to 3 months and 12% of international respondents planned to travel to Paris! The Chinese (24%) top the list, followed by the Spanish (16%). 33% of French respondents are ready to plan their next trip to Paris; some French business travellers (12%) even as early as this summer!

73% of business trips in the next 3 months are planned for a minimum duration of 3 days and 2 nights.

This extension of the stay is good news for all tourism professionals who can benefit from the arrivals of these business travellers looking for authentic experiences and discoveries after a meeting.

In our survey, more than 77% of respondents stated they had already extended their business trip with a leisure stay, this was particularly so for Chinese, American, and Italian travellers - positive signals for the sector.

A strong desire to meet at professional events

41% of companies polled wish to organize their next events in Paris.

This result reveals the special affection that business tourists have for the French capital. This year, it is especially the Chinese (62%) and Italian travellers who plan to organize one or more events in Paris. Another figure that illustrates this desire for a return to normal, 65% of these planned events will take place in the next 2 to 4 months. 

60% of business travellers plan to travel for meetings and congresses.

Meetings are the primary reason (34%) for professional travel, particularly for the British (46%). Congresses (26%), are the second reason, favoured strongly by the Germans (54%), and finally trade shows (12%), for which the Italians (28%) showed a marked interest. This barometer also highlighted a strong trend among the French, who classed vocational training (25%) as the second most popular reason for business travel.

Reassurance on health and safety, a key condition to recovery

The barometer has highlighted the new demands of the business traveller in a post-crisis world. 

Business travellers think (86% of them) that the crisis will have a lasting impact on the policies of companies for event planning, with fewer events organized (65%) and that companies will integrate health and safety precautions (57%). Beyond the budgetary aspect, bringing accommodation (81%), meeting venues (82%) and means of transport (81%) into line with new health and safety standards are the measures that are voted the most popular for re-starting business travel.

With this view towards reassuring, the teams of the Paris Convention and Visitors Bureau have been working to support Paris tourism professionals in beginning this transition period. In June, the ‘Caring Attitude’, commitment Charter was launched as well as a customer reassurance path. The objective: to commit to welcoming visitors around a common set of values and in accordance with the health measures in force. More than 100 tourism stakeholders in Paris have already signed the Charter.

Discover the PCVB’s quarterly barometer